Sunday, 9 February 2014

Live brief Context

When designing the adult interior I decided 'Laura Ashley' would be a good company to base my work on, because they are a well-known interior brand. While investigating their current wallpaper designs I realised that they used a lot of vertical stripes, I used this as a base to work on by adding my own twist and incorporating the pinecone illustration within a diamond shape. 





I experimented with the palette that was set with the brief to see which colours complimented each other and which worked well as a whole. Of all my designs I found the interior for the children was most effective and the one that I had the most fun creating. However one element I need to consider is that the outline of an animal is very key to how it is perceived from a certain distance in the motif design of the fawn and the pinecone, from far away the outline of the fawn didn't look as fawn like as it could have. In future I need to consider this when thinking about the consumer because the outline is the first thing they are drawn to and it is what they will immediately relate to. With the adult interior I feel I have more to learn and to develop, as the overall design was quite harsh and not something I would necessarily see within an adult interior. I could develop this through thinking about my colour choice more clearly and the shapes I used to create them and the proportion of white used in the background. In saying this Hannah, who is the director at Patternmash, was very pleased with my designs and could see them in the context that I had set myself. They are now on the Patternmash blog for other designers to see and my contact details are on there should someone see them and like them. 





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